Hyundai Elantra SWOT ANAYLSIS

Hyundai Elantra

Hyundai Elantra

Hyundai Elantra

Hyundai Elantra

Hyundai Elantra

Hyundai Elantra

Hyundai Elantra

Hyundai Elantra

Hyundai Elantra

Hyundai Elantra

Hyundai Elantra

Hyundai is especially proud the EPA says all versions of the Elantra get an estimated 40 miles per gallon on the highway, with either a new six-speed manual gearbox or new six-speed automatic transmission. Estimated city economy for all versions is 29 mpg.

“We don’t charge extra for any Elantra version with a 40-mpg rating,” quipped a Hyundai executive at a media introduction of the car near San Diego, Calif. He was referring to the fact that some rivals with conventional engines only reach that figure with a special “economy” model.

Hyundai has been around a long time here, but some Americans still think the South Korean outfit is a Japanese automaker. The 2011 front-wheel-drive Elantra was designed at the automaker’s North American Design Center in Irvine, Calif., and is built at Hyundai’s Alabama plant.

The nicely built Elantra’s low front end goes with its highly aerodynamic styling, but can be damaged if it hits rather high parking stops at, say, a 7-Eleven. It rides on a 106.3-inch wheelbase, or two inches longer than that of the previous Elantra, and overall length is up by about an inch to 178.3 inches. Width remains the same, but height is lowered by 1.8 inches to 56.5 inches, without affecting headroom.

The new Elantra has scads of interior room, although the center of the rear seat is too firm for anything but short trips. The relatively long wheelbase allows for compact car efficiency with mid-size car comfort.

Indeed, the EPA classifies the new new Elantra as a mid-size car, not a compact auto such as the rival Honda Civic and Toyota Corolla.

The Elantra starts at $14,830 for the base, price-leader GLS Standard model and ends with the $21,980 Premium version. Media at the preview got the $19,980 Limited model, which fits just below the Premium, to drive several hundred miles over a variety of roads.

The new Elantra is pretty well-equipped and even offers optional heated front and rear seats—a segment first. There are no stand-alone options, except for a mini-spare tire. One thus must turn to option packages for extras such as the heated seats, leather upholstery, power sunroof, proximity key with push-button engine start, navigation system, rearview camera, premium audio system and hands-free phone system with voice recognition.

The Elantra has a double-overhead-camshaft, 16-valve 1.8-liter four-cylinder engine. It kicks out 148 horsepower at a lofty 6,500 rpm and is a light, smooth free-revving unit with nifty features such as dual continuously variable valve timing and a plastic two-stage Variable Intake System that allows switching between long and short intake manifolds—resulting in an across-the-board performance increase.

There’s also electronic throttle control for improved driveablity, response and fuel economy. A maintenance-free (always good news) silent timing chain system enhances durability and helps keep things quiet.

The engine works efficiently with the manual transmission or automatic, which has a manual-shift feature. Most Elantra buyers are expected to get the automatic.

The new Elantra is the first small car in Hyundai’s lineup to get the responsive six-speed automatic, which was in my test car. No manual-transmission-model was available for testing at the preview.

The Elantra is no fireball, but provides good merging into freeway traffic and decent 65-75 mph passing. It has world-class weight efficiency, at 2,661-2,820 pounds with the manual transmission and 2,701-2,877 pounds with the automatic.

There’s widespread use of high-strength steel, and standard safety items include electronic stability control, vehicle stability management with traction control and four-wheel anti-lock disc brakes with brake assist and electronic brake-force distribution for surer panic stops.

The brake pedal initially felt a bit light, but I soon got used to using the pedal to make smooth, short stops. Of course, the car is loaded with air bags and side curtains.

The electric power steering is quick and adjusts to changing driving conditions while improving fuel economy. It feels somewhat stiff, but allows a tight turning circle. Handling is sharp, with the car staying firmly planted while zipping through tight mountain curves. The ride is on the firm side, but isn’t uncomfortable.

My test car had wide 45-series tires on 17-inch wheels, which doubtlessly helped handling. Available are 15-, 16- and 17-inch wheels. The wider the wheels and tires, the better the handling.

The interior is attractive, although there’s a fair amount of hard plastic in the dashboard area. Backlit gauges don’t get washed out by bright sunlight, as they do on many cars, and controls are fairly easy to use. Front seats are supportive, and there are plenty of decent-sized cabin storage areas. The rear fold-down center armrest, however, looks cheap and sits at an angle when flipped forward.

The roomy trunk has a low, wide opening, and split rear seatbacks with trunk releases for security’s sake fold flat to enlarge the cargo area.

The new Elantra seems certain to be another hit for Hyundai, which was one of few automakers to register higher sales in the dreadful vehicle sales market of 2009.