Friday, April 29, 2011

Nissan Juke

Nissan Juke

Nissan Juke

Nissan Juke

Nissan Juke

Nissan Juke

Nissan Juke

Nissan Juke

Nissan Juke


Nissan already has a four-cylinder cute ute called the Rogue that competes in a viciously contested segment with the Ford Escape, Honda CR-V, Toyota RAV4, Hyundai Tucson, and others. But that machine attracts mainly women, especially those in a family way, says Nissan’s head of U.S. product planning, Larry Dominique. In contrast, the Juke, available in S, SV, and SL trim levels, is after “aggressive attention seekers”: read "men who are still pretty much boys (and may always be so) and who star in YouTube videos opening with the line, “Watch this!” The Juke, which will start within a few dollars of $20,000, or just over a grand less than the Rogue, is somewhat smaller and pitched at buyers of the Mini Cooper S, Mazda 3, and Scion tC. The wheelbase is 6.3 inches shorter than the Rogue’s, and the overall length is 20.5 inches shorter, with a substantially smaller cargo area. The downsizing is most noticeable in the rear seat, which is fairly snug. But there’s generally only one circumstance in which guys worry about back-seat space, and that one’s rare anymore